I used the usual powder and big brush highlighter for decades and had no idea there was a better alternative...until - ta-DUM: I received a s gift-sample of Room 359 with a Ramy make-up order. I almost didn't try it, but I'm so happy I did! It seems to disappear into the skin, leaving behind just that color - and intensity you want, depending on how you apply it.. It stays all day and doesn't "fall" like powder into lines and wrinkles (should you have some :) I'm also not sorry to say good-bye to that big ol' highlighter brush that takes up room when you travel and needs washing (and drying time). I couldn't be happier with this product!